About SMG

We organize businesses so they can support your life, not consume it.

SocialMinded Media Group is a boutique strategy and implementation team rooted in the New York and Boston metros. Since 2012, we’ve helped small businesses and solopreneurs get organized, get found and get room to breathe.

People seated together at an outdoor café table beneath a hanging flower arrangement.
Stephanie Barnhart, founder and principal of Socialminded Media Group, smiling for a portrait.

Stephanie Barnhart, founder and principal

Meet Stephanie

Stephanie Barnhart founded SocialMinded Media Group in 2012, when friends with small businesses couldn’t see how to connect the dots between their profits, social media and writing: how blogs, SEO and articles could work to their advantage and bring in more ad dollars. That problem-solving mindset still shapes how we work. She works across code, website design and marketing, with a master’s in journalism behind it all. Her writing has appeared in The New York Times, HuffPost and Sports Illustrated, and she served as NYC Editor and National Events Director at Mommy Nearest, leading teams and events in New York, Los Angeles, San Francisco, Chicago, Washington DC, Philadelphia and Boston.

That mix of storytelling, events and operations is what she brings to every client. She gets to know a business from the inside out, then builds what it actually needs. She still rolls up her sleeves on events, digital marketing, websites, memberships and operations, but her rule is simple: work smarter, not harder, and build systems that do the heavy lifting.

Snow is her other passion. Stephanie is the Executive Director of the North American Snowsports Journalists Association (NASJA), home to 150+ vetted snowsports journalists, and an editor and writer for Save the Stoke. She cares deeply about protecting winter and the outdoor spaces that make it possible.

“Stephanie is hands down the best in her business. She is solely responsible for my advertising and social media footprint.”
Dr. Christopher Hayner Owner, Christopher Hayner, DMD

Meet the team

A small team, led hands-on by Stephanie.

Portrait of Stephanie Barnhart, founder of Socialminded Media Group.

Stephanie

Principal

Portrait of Ellie, NYC social media specialist at Socialminded Media Group.

Ellie

Social media specialist · NYC

Portrait of Jamie, Pittsburgh social media specialist at Socialminded Media Group.

Jamie

Social media specialist · Pittsburgh

Portrait of Mateo, video and audio editing team member at Socialminded Media Group.

Mateo

Video and audio editing

Portrait of Taylor wearing glasses and a dark patterned shirt.

Taylor

Web design and development

Portrait of Arlene, web developer at Socialminded Media Group.

Arlene

Web developer

Portrait of Emma, web design and development team member at Socialminded Media Group.

Emma

Web design and development

Portrait of Saeed, research and analysis team member at Socialminded Media Group.

Saeed

Research and analysis

Portrait of Hugh, public relations team member at Socialminded Media Group.

Hugh

Public relations

Ready to see where your business is getting tangled?

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Brands and publications we’ve worked with

  • NFL
  • Ford
  • Spotify
  • Ski Vermont
  • Ikon Pass
  • Good Housekeeping
  • Hearst
  • The Shift Network
  • YouTube Kids
  • Smile Warehouse
  • Parents Magazine
  • St. Jude Children’s Research Hospital
  • Pittsburgh Steelers
  • Oboz
  • New Balance
  • The New York Times
  • Sports Illustrated
  • O, The Oprah Magazine
  • Mazda
  • Pittsburgh Post-Gazette
  • Coast to Coast AM

What we believe

  • Optimization without dehumanizationTechnology should make the work lighter, not the business colder.
  • No bandaidsWe fix the foundation before we add anything new.
  • Clean. Accessible. Secure. Manageable. Human.The standard for everything we build.
  • We don’t panic. We pivot.When things change, we adjust the plan and keep moving.

Rooted in the Northeast. A breath of fresh air, wherever you are.

We're based in the New York and Boston metros, with clients from British Columbia to Cairo across North America, South America, Europe, the Middle East and Asia.

British ColumbiaHawaiiColombiaUnited KingdomGermanyCairoIndiahome: New York + BostonCalifornia

Build a business that leaves room for life.

Let's figure out what matters, what doesn't and what happens next.