ADA

Is Your Website Accessible to Everyone — or Vulnerable to Lawsuits?

As business owners, we strive to reach more people, grow our presence online, and create meaningful impact. But in that process, we often overlook something critical — accessibility.

If your website isn't designed to support users with disabilities, not only are you unintentionally excluding a large part of your audience — you’re also at risk of costly legal action. The reality is, ADA compliance isn’t just a “nice-to-have” anymore — it’s a legal requirement that applies to most websites, especially for businesses operating in states like New York and California.

And unfortunately, most websites today — even beautifully designed, modern ones — aren’t compliant.

Why This Matters.

The Americans with Disabilities Act (ADA) was created to ensure that people with disabilities have equal access to services, including digital spaces. In recent years, courts have confirmed that websites are included under this law — and lawsuits have followed.

  1. Over 4,000 ADA-related lawsuits were filed in the U.S. last year alone.

  2. Small and mid-size businesses are increasingly targeted — especially in New York and California, where laws like the Unruh Civil Rights Act add additional penalties.

  3. Many site owners have no idea they’re at risk — until a demand letter arrives in the mail.

And these lawsuits aren’t just expensive (often $10K–$50K+ between legal fees and settlements) — they can be draining and disruptive to your business.

But here’s the good news: ADA compliance is fixable. And it doesn’t need to be overwhelming.

What Does Website Accessibility Actually Mean?

ADA compliance is based on the WCAG 2.1 AA guidelines (Web Content Accessibility Guidelines). These aren’t just technical checklists — they’re rooted in human-centered design. A compliant site can be navigated and understood by people with:

  1. Visual impairments (e.g. blindness, low vision, color blindness)

  2. Hearing impairments

  3. Motor disabilities (unable to use a mouse)

  4. Cognitive or neurological conditions

An accessible website includes things like:

  1. Alt text for images so screen readers can describe visuals

  2. High-contrast colors for readability

  3. Captions or transcripts for videos

  4. Logical navigation for those using keyboards only

  5. Clearly labeled forms, links, and buttons

You don’t have to be a tech wizard — you just need someone who knows what to look for and how to make meaningful changes.

Why I’m Offering This

As someone who’s worked in digital strategy and marketing for years, I’ve seen far too many amazing entrepreneurs and business owners miss the mark on accessibility — not because they don’t care, but because no one ever told them it mattered, or how to approach it.

I want to change that. This is about protecting your business, yes — but also about building a brand that’s truly inclusive and future-ready.

Here’s What I’m Offering

I’m opening up a limited number of free ADA website reviews for purpose-driven entrepreneurs, creatives, coaches, service providers, and local businesses.

You'll get:

  1. A full audit of your website’s accessibility based on WCAG 2.1 standards

  2. A plain-English summary of what needs attention (and why it matters)

  3. A game plan for what to fix — and how we can help, if you’d like support

No pressure. No upselling. Just clear guidance and a real conversation about what’s next.

Let’s Make Your Website Welcoming to Everyone

The internet should be accessible to everyone — and your website is a reflection of your brand, your values, and your attention to detail. ADA compliance isn’t just about legal protection; it’s about doing the right thing and building a business that can grow with confidence.

Email us at [your email address]

Subject: ADA Website Audit Request

Let’s make sure your site is inclusive, legally sound, and ready for what’s next.